
One side of the debate believes that by letting people know that cigarettes kill more people than the terrorist attacks they would hopefully be conditioned to either have a lower opinion of cigarettes or create a subconscious relationship between cigarettes and 9/11.This view also holds that considering the resources being spent towards terrorism, cigarettes should be made illegal because it kills even more people.
The other side of the debate thinks the two are unrelated and any attempt to compare them is absurd. Because While a person has a choice to quit smoking or not, the victims of the terrorist attacks did not have an option. They died because of other people's choices. From this point of view smoking is a voluntary hazard, and it is not the business of the government to save people from themselves.
I think this ad in an attempt to be provocative went a tad too far by making the casualties of the 9/11 attacks seem trivial, and there is no reasonable connection between smoking and the attacks. This would offend people that lost their loved ones in the attacks, more so if they were non smoking victims.
I haven’t smoked in about 18 months, but looking at the cigarettes in this ad, even with the extra darkened smoke, makes me want to light one up. I would rather see pictures of tar blackened cadaver lungs- I think they are more effective.